Berkshire Hathaway Homeservices entity clarified

The name Berkshire Hathaway, while not well known to most consumers, nonetheless will give Prudential Tropical agents a very strong story to tell. There are positive attributes associated with the name for both agents and housing consumers. It remains to be crafted, but one can see the outlines emerging. Financial strength, integrity, longevity, respect, entrepreneurship, and brand are among the attributes that can be associated with Berkshire Hathaway. Consumers will come to respect these qualities as they get to know Berkshire Hathaway Homeservices in the years to come.  ( paraphrased thoughts of Dewey Allen, Prudential Tropical, Clearwater, Fl)